fluum provides a range of services, from a diagnostic of the current state of your brand, to recommendations for improving your brand, to full-scale management of your brand. Examples include:

n       Website design

Many small businesses rely on their website as the foundation of their communications with customers and suppliers. Is your website telling the tale you want it to tell about your business?  If so, terrific. You’re already ahead of the game. If not, fluum can recommend content and style changes to help you achieve the brand you’re looking for.

n       Website search optimization

We can also help you expand your reach by working with search engines including Google and Yahoo! to make sure your site gets noticed.

n       Logo design

Does your business have a logo? What about the products and services your business provides – how are they identified?  If your business does not have a logo, you may want consider one. If your business does have a logo, is it projecting the image that you want to project?

Whatever your logo needs may be, fluum's creative design team can help. We can review your logo, test marketplace reactions to your existing logo, suggest a new or modified logo if appropriate, and ensure that your logo appears in all the nooks and crannies it should – lettering on vans and storefronts, uniforms, business cards, invoices, letterhead, print ads, and giveaways.

After all, a big part –- if not the biggest component -- of brand management is reinforcing the brand at every opportunity.

n       Ads

Are you placing ads, and, if so, where? Local or national publications? Direct mail? How much are you spending on print ads, and how much return are you receiving on those ads? fluum ad diagnostics can help.

n       Product launch

So you have a great product that you’re getting ready to take to market. You’ve put a lot of time and effort into it, and you want it to soar. fluum can help.